Boulevard Rose

Soft pink petals with the faintest blush at the center and a clean, rounded head that opens gradually over a full 10-day vase life: Boulevard is the workhorse variety serious studios reach for when volume and elegance need to coexist. Grown in Ecuador at high altitude, these wholesale Boulevard roses travel with exceptional firmness, arriving tight enough to stage for multi-day events without losing their shape or saturating color. Stems reach up to 70 cm, giving designers the length to build towering ceremony arches, lush centerpieces, or bridal bouquets where every stem earns its place.

In bulk, Boulevard pink roses pair beautifully with dusty miller, eucalyptus, and ivory garden roses for a romantic, layered palette, or punch up alongside hot coral and burgundy for modern contrast work. The steady, full bloom size reads well at every scale, from tight hand-tied bouquets to sprawling tablescapes. Sold farm-direct and cut to order in boxes of four 25-stem bunches, the freshness window starts the moment the box ships from KATALEIA.

On arrival, recut stems at an angle under cool water and condition in a refrigerated cooler for at least four hours before building. This single step locks in hydration and extends performance through even the longest event weekends.